Łukasz Jemioł supports young artists. Valentine’s collection of the Jemioł brand was created in cooperation with emerging talents
Since Elsa Schiparelli invited Salvador Dali to cooperate, the worlds of fashion and art are constantly drawing on each other. Over the years, luxury brands have created collections with the support of artists – it is worth mentioning even Louis Vuitton collaborations with Takashim Murakami or Richard Prince, Alexander McQueen with Damien Hirst and Hermés with Jan Bytelik.
Everyone is gaining. Artists, because they reach mass culture. Brands, because they gain popularity and, above all, implement an important mission of shaping people’s aesthetic tastes by showing them what is beautiful. Above all, however, customers who get an original product are slug into these cooperation. An ordinary t-shirt decorated with e.g. Graphics designed by an outstanding artist ceases to be an ordinary t-shirt and becomes a small work of art, available to a larger number of people than an elite group of collectors of paintings or sculptures worth millions of dollars. Social media give you a chance to appear to young, unknown artists, and designers such as Marc Jacobs or Alessandro Michele have been supporting and promoting undiscovered talents for several seasons for several seasons.
Łukasz Jemioł decided to do the same on our market. The graphic designer Milena Walenta and photographer Jacek Pator. “I try to support young talented creators. I admire their creativity. I am interested in the way they perceive fashion and art. The aesthetic taste and extraordinary energy of Milena and Jacek perfectly match the DNA of the Jemioł brand” – said the designer.