Price is not cost

The price is on the tag. The cost is on you.

Collections, campaigns and the business behind them — plus the one sum the trade never runs: what a garment costs each time you actually wear it.

Collections and businessRunway, campaigns, and the companies and PR behind them.
Sustainability without the haloA recycled capsule is a capsule. We say so.
Dated reportsThese are 2022 dispatches. Seasons move; the date is on every page.
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Thierry Mugler is dead

The designer's death was informed through his social media accounts. Manfred Thierry Mugler died on January 23, 2022, at the age of…

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The cost-per-wear calculator

Price, how often you will really wear it, how long it will last, and what it costs to keep clean. It returns the only figure that describes what a garment costs you — and it usually reverses which of two items was the expensive one.

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Corrections and tips

Got a detail wrong about a brand?

Fashion reporting travels through translation and press offices, and things get bent on the way. If a name, a date, a collection or a company detail is wrong here, tell us and we will fix the article.

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