Bethany Sew and Sew Fashion, and what it costs
A €180.00 coat, 250 wears: €1.32 a wear

Price is not cost

The price is on the tag. The cost is on you.

Collections, campaigns and the business behind them — plus the one sum the trade never runs: what a garment costs each time you actually wear it.

Read the reports Open the cost-per-wear calculator
Collections and businessRunway, campaigns, and the companies and PR behind them.
Sustainability without the haloA recycled capsule is a capsule. We say so.
Dated reportsThese are 2022 dispatches. Seasons move; the date is on every page.
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Latest reports

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Collections & campaigns

Cheers colors! Dopamine dressing is a trend that will conquer 2022!


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I think each of us has felt the negative effects of pandemic on various levels of life. Although it may sound trivial, one of them is also … fashion. After almost two…

People

Thierry Mugler is dead

The designer's death was informed through his social media accounts. Manfred Thierry Mugler died on January 23, 2022, at the age of…

The desks

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All fashion51 Collections & campaigns18 The business11 Brands & retail5 Sustainability5 People5

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The cost-per-wear calculator

Price, how often you will really wear it, how long it will last, and what it costs to keep clean. It returns the only figure that describes what a garment costs you — and it usually reverses which of two items was the expensive one.

Open the calculator

Corrections and tips

Got a detail wrong about a brand?

Fashion reporting travels through translation and press offices, and things get bent on the way. If a name, a date, a collection or a company detail is wrong here, tell us and we will fix the article.

Email the editors [email protected] Most messages are answered within a few working days.