Price is not cost
Collections, campaigns and the business behind them — plus the one sum the trade never runs: what a garment costs each time you actually wear it.
Designers present a collection for a coming season on the runway A trend does not begin on the street; it begins on a runway calendar. Designers present ready-to-wear collections for a coming…
Reader asks 'what are the top 10 fashion brands?' The honest answer is that "top 10" depends entirely on what is being…
Reader asks 'what are the top 10 fashion brands?' There isn't one answer, because "top" changes meaning depending on which page is…
I think each of us has felt the negative effects of pandemic on various levels of life. Although it may sound trivial,…
Valentine's Day is fast approaching. Let's celebrate love, enjoying a loved one. We can also give a gift to ourselves. Regardless of…
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Price, how often you will really wear it, how long it will last, and what it costs to keep clean. It returns the only figure that describes what a garment costs you — and it usually reverses which of two items was the expensive one.
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Fashion reporting travels through translation and press offices, and things get bent on the way. If a name, a date, a collection or a company detail is wrong here, tell us and we will fix the article.
