The first 4F store in Ukraine has started. It is the next step of OTCF global expansion
The first mono-brand store of the sports brand 4F in Ukraine is located in the new Kiev shopping center Retroville. In a specially arranged space of 228 m2 you can find collections of functional workout, running and ski wear as well as clothes and accessories for women, men and children.
The global brand 4F – owned by the Polish company OTCF – has been present on the Ukrainian market for over 10 years through multi-brand outlets, m.In. INTERSPORT chain and smaller sports stores across the country. Promising results, customer interest, and growing popularity of active lifestyle were the key reasons to invest in further development of the company in Ukraine and opening of the 4F monobrand store.
We are constantly exploring global market opportunities. We see great potential in further expansion in the East. The products from our portfolio have been available in Ukraine for 10 years m.in. in the largest and most dynamically developing multibrand sales networks. The opening of the 4F flagship store in Kiev is another natural step in the development of the distribution network. We have set ourselves the goal of increasing brand recognition and broadening customer reach. EPICENTR K has become our local partner. Sport has been part of the EPICENTR K Group’s DNA for many years, so we believe in the success of this cooperation and are preparing for more openings this year says Igor Klaja, President of OTCF SA.
As part of its long-term expansion strategy in Ukraine, OTCF has started cooperation in the franchise model with EPICENTR K – the largest retail group in the market.
Established in 2012. EPICENTR K sports department runs m.in. 49 INTERSPORT stores and is preparing to implement a new sales concept, The Athlete’s Foot. The Group is also the main sponsor of the Ukrainian national soccer team and the owner of the foundation “Epicentre to Kids”, which opens football schools in cooperation with Real Madrid. EPICENTR K plans to expand the 4F sales network to three stationary stores and an online store later this year.
4F products are available in over 230 monobrand stores in Poland, Romania, Czech Republic, Latvia, Lithuania, Slovakia – and from now on also in Ukraine. 4F’s wholesale collection is exported to more than 40 countries.